Challenge Statement

Andamento Studio lives in the heart of Hampton, Baltimore MD, close to the main avenue. It is a playground where artistic creations from all around the States come to meet, tell stories, and date with their favorite people that appreciate their unique creativity. Gail Rosen is an owner and artist of Andamento Studio. It is difficult to see people nowadays as bold as her and as committed as her to chase after the dream of art. 

Gail cares deeply about her customers. Over years, she never forgets to send a weekly newsletter to customers. She never forgets to support other artists and promote their creation in store. She never stops organizing bonding events with customers, welcoming them with free wine and snacks. However, she also wants to spend more time networking with other artists and create mosaic pieces. As a small business owner, it is always a dilemma. there is never enough time. 

Media Leveling Approach 

1) Upgrade Content marketing leveraging Copilot (an AI tool), in consideration of brand voice and brand proposition. 

2) Enhance email content performance through Canva (a digital design tool)

Outcomes

1) With the enhancement of content, with fewer sends and time to production, the customer open rate has increased 30.8%, click rate has increased 19.7%, bounce rate decreased 55.1% over the last 60 days. 

2) 2-3h weekly content creation is now shorten to fewer than precision Copilot AI prompt, saving time from Gail to focus on something more meaningful and in alignment with her passion and interest.