Business Case

Become Spellbound is an established luxury jewelry brand with most sales generated from E-commerce brand website and Social. As a known artist, Kari Dern, the lead designer/ founder has over 126k IG followers and a customer list over 1500. However, with the digital space getting busier and consumers having more options/alternatives, Kari started experiencing conversion decline, like many other small businesses. 

To unlock cash flow opportunities, Media Leveling worked with Kari with immediate actions on email marketing, with the purpose re-engaging existing customers and converting them into paid customers. There is no other marketing approach, other than email marketing, to yield immediate business impact. Remember, when the customers decide to receive updates, newsletters, and marketing materials from you and your brand, they are interested in your brand and want to be kept in touch! 

Our Approach 

Content Strategies and Tactics

Branded Content
In partnership with Become Spellbound, Media Leveling advised on content creation using branded languages and styling. They crafted storylines that showcased the craftsmanship and love infused into the products and services that only Become Spellbound could offer.

Storyline Sync Between Email and Social
A cohesive and empowering narrative was developed to span both social media and email, creating a consistent storyline that continuously strengthens the brand image. This synchronized storytelling encourages effective brand website visits and boosts SEO and search rankings.

Content Accessibility
Content accessibility was enhanced to support customers needing assistance to access information. This caring and responsible action further demonstrated Become Spellbound's inclusiveness and love for all audiences and potential customers, without bias.

Branded Customer Experience

Personalized Customer Experience
Every customer has unique needs and interests that deserve to be respected by the brand. Kari strongly encouraged our collaboration on customer segmentation throughout the customer journey to provide each customer with a personalized experience they feel passionate about. The collaboration includes:

• Welcome journey
• Labor Day sales
• New brand warm-up journey
• Black Friday sales
• Halloween new product launch
• Thanksgiving launch
• Community responsibility series with BARCS
• Valentine's Day collaborations with emerging artists
• Christmas gift box launch
• Abandoned cart

Customer Insights 

Insights and Measurement
Through insights and measurement, Media Leveling and Become Spellbound gain a deeper understanding of customers. This knowledge inspires new product development, informs consumer buying behavior, enhances new customer acquisition, and improves content effectiveness.

Business Impact 

• Within a few months of collaboration, Become Spellbound now has almost 2000 email subscribers, with a growth of over 50% in less than 1 month. 
  
• New launch series, including "Halloween launch", "Valentine's Day launch", SOLD OUT in the same week. 
• A highly differentiated brand that motives, empowers, and inspires.
• A weekly scheduled email content established strong engagement, trust, and loyalty from existing customers.