According to Deloitte, personalization continues to be highly relevant for businesses and brands. Personalization leaders can see personalization driving up to 54% conversion rate. Low maturity brands also see an average of 38% attributed to personalization. 

Accenture also shared the 5 consumer life trends as we step into 2025. With all the changes in the global environment, a successful business needs to be mindful of what the new patterns are and how to navigate and excel in new changes. 

Consumer life trends

Anchor Trend

Cost of hesitation across all digital channels, including search, social, email, retail media, and etc. Customers are concerned if they are in a safe place, being vigilant if what they are seeing is real. The cost is two ways to the businesses and the consumers. 

Parents Trap

How smart phones might affect the next generations?

Impatience Economy

The impatience to achieve the fitness, health, and happiness.

Dignity of Work

Huge leadership challenge in a hard economic environment.

Social Rewilding 

The biggest trend that we have heard of. People are trying to look for simplicity and texture of life. There has been a rise and prioritization of love and community.

2025, the Year for Authentic Connections & Personalization

Decade of Change

Be ready for the changes and continue to be empowered to do things differently. Validate how the changes might have impacted on the business results. 

If the world is changing, we have got to change too. If you are feeling stuck, taking no risks or continuing with the same work routine will not change anything. 

Here at Media Leveling, we will take your hands by advising you with the most effective digital marketing strategies that will unlock your digital presence and digital sales. While doing things differently, we ensure that everything will be proceeded with calculated risks. 

Content Relevancy

Looking for the right customers have continued to be the challenge in 2025. Carefully analyze and review your content as you innovate. Your content needs to be relevant to the customers you want to reach and convert. Think about what your customers care about? What keeps them up awake at night? How can you make them feel safe and secure? How can you continuously give them the conviction and confidence of your brand? Are you communicating to the customers that you actually care about them?

The content needs to be distributed at the right time to the right people. Thanks to our scientifically proved targeting strategies, we can make this happen for you and your brand!

Authenticity & Humanization

Your customers are humans. Establish your brand as the brand that carries authenticity and demonstrates a trustworthy personality. We might have all experienced the situation when we are flooded with scam-like emails or posters. It is frustrating. Your customers will feel the same way. 

With AI and ML getting more and more popular, the AI-generated content has incurred customers' hesitation to purchase, because of the lack of genuine effort and authenticity. Use AI as a tool but a replacement of real effort and strategies. 

Consistency

The key aspect of a brand is consistent branding, which not only covers the visualization of the brand such as logos and colors, but also consistent brand personality, consistent brand voice, consistent brand stories, and product quality. 

Consistency was and still is one of the major strategies we would need to incorporate into digital success.